網絡連接世界,2016戛納創意節網絡類別金獎作品全集

相比于去年共收到的3738件作品,今年戛納創意節網絡類別的參賽作品有明顯減少,共到了來自全球的2886件作品,其中有96件作品獲獎。去年的全場大獎是由Droga5紐約爲UNDER ARMOUR創作的I will what I want奪得,而今年的全場大獎分別由J. WALTER THOMPSON AMSTERDAM 爲ING創作的“THE NEXT REMBRANDT”和LEO BURNETT  Madrid 爲 LOTERÍAS Y APUESTAS DEL ESTADO創作的“JUSTINO”獲得。同時,廣告門還整理了今年Cyber類別的全部金獎作品,供大家賞析。

全場大獎 

Title: THE NEXT REMBRANDT
Client: ING
Agency: J. WALTER THOMPSON AMSTERDAM 

 

Title: JUSTINO
Client: LOTERÍAS Y APUESTAS DEL ESTADO
Agency:LEO BURNETT  Madrid 
 

金獎

Title: SLIDE AMAZING IN MOTION
Client: LEXUS INTERNATIONAL
Agency: CHI & PARTNERS London

 

Title:#OPTOUTSIDE 
Client:REI
Agency: VENABLES BELL & PARTNERS San Francisco

 

Title: COLORMAPS
Client:PPG COMEX 
Agency: J. WALTER THOMPSON MEXICO Mexico City / GOOGLE Mexico City

 

Title: THE SWEDISH NUMBER
Client: SWEDISH TOURIST ASSOCIATION
Agency: INGO Stockholm

 

Title: CLEVER KASH
Client: ASB BANK
Agency: SAATCHI & SAATCHI  Auckland

 

Title: "THE MOST DANGEROUS TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES
Client: NORTON BY SYMANTEC
Agency: GREY SAN FRANCISCO

 

Title: GE PODCAST THEATRE PRESENTS THE MESSAGE
Client: GE
Agency: BBDO New York

 

Title:CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER. 
Client:PINK RIBBON GERMANY 
Agency:DDB GROUP GERMANY Berlin

 

Title: MANBOOBS
Client: MACMA
Agency: DAVID Buenos Aires

 

Title: DREAMS OF DALÍ
Client: THE DALÍ MUSEUM
Agency: GOODBY SILVERSTEIN & PARTNERS San Francisco

 

Title: MALAK AND THE BOAT
Client:UNICEF 
Agency: 180LA Santa Monica

 

Title: IVINE AND PILLOW
Client:UNICEF 
Agency: 180LA Santa Monica

Title: MUSTAFA GOES FOR A WALK
Client:UNICEF 
Agency: 180LA Santa Monica

Title: THE FIELD TRIP TO MARS
Client: LOCKHEED MARTIN
Agency: McCANN NEW YORK 

 

Title: I AM A WITNESS
Client: AD COUNCIL
Agency: GOODBY SILVERSTEIN & PARTNERS San Francisco

 

Title: HELLO
Client: NZ TRANSPORT AGENCY
Agency: CLEMENGER BBDO 

 

Title:MTV VMA GREEN-SCREENS 
Client:MTV 
Agency: MTV New York

 

Title: THE SUPER BOWL DUNK
Client: GATORADE
Agency: VML Kansas City

 

Title: VERIZON IN MINECRAFT
Client: VERIZON
Agency:WIEDEN+KENNEDY Portland 

 

Title: VAN GOGH BNB
Client: ART INSTITUTE OF CHICAGO
Agency: LEO BURNETT CHICAGO

 

Title: GIGA SELFIE
Client: TOURISM AUSTRALIA
Agency: TBWA\HAKUHODO Tokyo

 

Title: MAGIC WORDS - THE UNWRITTEN STORIES
Client:HP 
Agency: ALMAPBBDO São Paulo

 





 
來源:廣告門