耐克 "Just Do It"25周年紀念形象廣告:Possibilities

文/Aoi @頂尖文案TOPYS

“If you can run a mile, run a race, run a marathon” 如果你能跑,就去跑一场比赛,跑一次马拉松。耐克"Just Do It"25周年TVC以這樣一句話開篇。雖然是單純爲這句廣告語做出的紀念形象廣告,卻不似往常的沉著大氣,僅僅像是一位朋友在你耳畔的諄諄鼓勵——既然有能力開始,就該將潛能發揮至極致。

25年不短,故這則片子自有它的重量——NBA 巨星 LeBron James,網球界女名將 Serena Williams,西班牙職業足球員 Gerard Pique,著名拳擊選手 Andre Berto 以及美國影星 Chris Pine,一衆國際巨星傾情出演,豈會不亮?

片子的結尾,詹姆斯將球傳給了一位無名小卒,並說“祝你好運”。是的,一切皆有可能,誰說你沒可能將這些巨星全部打敗,成爲新的明星呢?


全部旁白:

Listen, if you can run a mile, run a race.

You know what? Run a marathon.

Outrun a movie star.

If you can ride a bike,

ride that thing.

Ride a bull. Ride a tougher bull.

Let's watch this...

What kind of bull is that?

If you can move your hips,

if you can dance,

move your legs,

move your feet,

move the ball.

Is that Piqué? Score the goal.

Yeah, that is Piqué.

You like to fight?

Well pick on someone your own size.

Pick on someone twice your size.

Pick on him.

That's not good...

Oh, uh...

If you can play table tennis,

serve like that,

beat the champ,

beat her mentor.

C'mon you got this...

Beat Serena.

If you can beat your friend one-on-one,

beat him.

Steal it, take it.

Sorry, girls.

Now, take your talents to the streets.

Beat the street court legend.

That's good.

Beat that guy.

Hold on.

We've been waiting for this...

That was nice.

Good luck with that.



Agency: Wieden & Kennedy

來源:頂尖文案TOPYS